This document covers information about the wunderbon DNA



wunderbon is built by digital natives with a bunch of experience. Our passion is bringing the functionality known from online commerce to stationary retail. We are going to change the way of interaction between Consumers, Merchants and Suppliers. Join us on this journey!

We at wunderbon have built a different type of company. A company that is focused on the happiness of our customers and team, and our personal growth along this journey. Our DNA leads us in our decisions and actions. Our DNA is made of good values and based on a new digital ethic.


Our DNA is Digital ; Digital is our DNA

Here are the values that collectively guide us:

Default To Transparency

  • As individuals, we view transparency as a lifestyle of authenticity and honesty

  • As a team, we view transparency as an effective way to work remotely and establish a culture of trust

  • As a company, we view transparency as a tool to help others

  • We share early in the decision process to avoid “big revelations.”

  • We strive to make all communication clear and avoid making assumptions

Cultivate Positivity

  • We strive to approach things in a positive way while realizing all emotions are valid

  • We avoid non-constructive criticism of team members or customers

  • We assume the best of others because we may lack full context

  • We believe that constructive, honest feedback is an opportunity for growth

  • We push through any artificial harmony to work towards a better environment, product or concept

Show Gratitude

  • We regularly stop and demonstrate gratitude for our circumstances

  • We are thankful for our customers and approach customer conversations with the knowledge that it’s a privilege to serve them

  • We practice humility, operate as no-ego doers and do not attach our personal selves to ideas

  • We are grateful for the work teammates do to push the company forward

  • We display gratitude for the platforms, tools and open source code and communities that make our company possible and view it as our duty to give back

Practice Reflection

  • We believe the act of introspection is where true learning and life-changing adjustments originate

  • We approach discussions intentionally and think through all angles

  • We listen first and then listen more: seeking first to understand, then to be understood

  • We step back from the day-to-day and reflect on overall themes that will make an impact

  • We take the approach that everything is a hypothesis and we could be wrong

Improve Consistently

  • We are biased toward action and have a higher expectation of ourselves and of our product than others have of us

  • We aim to be fully engaged in our work and activities, and fully disconnected when we’re not working

  • We choose to be where we are the happiest and most productive

  • We desire to be better tomorrow than today, knowing that improvement can be found in small changes

Act Beyond Yourself

  • We consider the bigger picture, knowing our work goes beyond ourselves

  • We are not afraid of the less-traveled path if it holds true to our values and betters the world

  • We seek balance by taking into account multiple perspectives and listening deeply

  • We advocate for diverse backgrounds and perspectives to make our team and products stronger

  • We work to create an inclusive environment to build a better company and set a positive example for the world


We Want You!

If you want to join us on our journey become part of our great team. You will find our current job openings here.

What’s Next

Continue with our guided tour. Now we would like to tell some more about how to Become a Partner of wunderbon ...